“For the artistic, creative, innovative youth who continuously push the boundaries of possibility, Coolhaus is the only LGBTQ+, women-owned brand that fuses architecture and ice cream to design an earth-friendly, health-conscious, and outside-of-the-pint dessert option. .”

Above was the position statement that I helped write for my team’s rebrand for Coolhaus Ice Cream. I also created our tagline: “The desert designed for your tastebuds.”

We had 8 weeks for an entire planbook including print advertisements, a logo, brand standards, a website homepage, a commercial, and more.

My focus was art direction and copywriting.