“Undone”

In January 2024, MOJO Ad started the annual State of the YAYA report, dealing with the market of 18 to 24-year-olds. My team’s section dealt with research on the beauty industry.

We had 16 weeks to create this magazine, Undone, and present it to over 100 high-level executives at Estee Lauder, George P. Johnson, Purina and more.

My focus was ideating the big idea and writing the entire presentation script.