“Celebrate the Unnoticed” won 5x GOLD ADDY Awards.

In August 2023, Wilson Sporting Goods approached MOJO Ad to create a campaign to help them bring more awareness to their apparel.

We had 16 weeks to create and pitch the entire campaign with the tagline created by yours truly, “Celebrate the Unnoticed.”

My focus was ideating the big idea, writing creative copy, and writing the entire consumer journey in the form of a final presentation script.